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April 27, 2012

Fun Fact Friday: Buyer be aware. What’s in a name?

Is a name important? Yes!  And let’s look at why.  Here you see dictionary.com’s definition. of a “name”.

NAME

[neym]  Show IPA noun, verb, named,nam·ing, adjective

noun

1.a word or a combination of words by which a person, place,or thing, a body or class, or any object of
thought isdesignated, called, or known.
2.mere designation, as distinguished from fact: He was a king inname only.
3.an appellation, title, or epithet, applied descriptively, inhonor, abuse, etc.
4.a reputation of a particular kind given by common opinion: toprotect one’s good name.
5.a distinguished, famous, or great reputation; fame: to make aname for oneself.
 
 
We all have a name that was given to us at birth.  It becomes who we are, how we are defined, and what our reputation states(or reflects).  Most of us are proud to have our name and we keep it for life.  So, as the saying goes, we all want to ” protect our good name “.  And,  if we are in business shouldn’t the same apply?  Well, I think so.  Our name defines who we are, what we do, how we behave, and how we treat others, etc.   If you’re in business and you totally change your name but are still operating the same business shouldn’t the buyer wonder why?  I think so.  Remember, as you shop you want to ask yourself — who are they, how long have they been around, what’s their reputation and if so, why did they change their name?  I’m just wondering why some company’s  change their name but are operating the same kind of business. Shouldn’t you?
Our name evolved from Lesher Inc. to Lesher Marble and Granite and now to Lesher Natural Stone, Quartz, & Tile. Our name now encompasses all that we do.  Our business expanded from just natural stone to adding quartz and then tile.  But the name “Lesher” has been a part of our name in the business for 18 years.  Some  of our employees  have been here that long too.  Our name definitely reflects our reputation – superior custom detail work. Really, the best you’ll find in Central Pa.  Come in and experience the Lesher difference for your self.


Posted by admin
at 12:50 pm
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